Replies on the site, LinkedIn-driven traffic, SMS and social, answers service and pricing-band questions, and books a call without a contact form.
- What it is fixing
- Open their own site chat and count the unanswered threads. They will recognise the problem instantly, because they sell the fix.
- What changes
- Pricing bands, terms, deliverables and turnaround answered instantly, qualifying as it goes and booking only what fits.
- Where the money is
- The easy part is the arithmetic. The harder sell is that they should run this on themselves, not only on clients.