New patient, conditions treated, what to expect, fees and location pages already written, with compliant intake forms and online booking.
- What it is fixing
- Search their main condition on a phone and read what a person in pain gets: the philosophy of the practice, above the fold, before any mention of booking.
- What changes
- You hand over back, neck, sports injury and posture pages that open on the problem the patient typed, each with a screening enquiry and a live calendar.
- Where the money is
- Care plans are the economics here. A site that converts an acute search into an assessment is where the plan starts, and that is what you are selling.